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We decreased royalties and deployed hyper-local marketing strategies to drive business within a 1to 2-mile radius of cafes. And so I think thats only going to fuel our continued growth going forward. I think all natural, whole fruit, and the ability to substitute while also having some really great baseline recipes that we have out there. The company's goal is to . It is, however, a "darn good chaser," he said and . Right next to that is our relationship with our Franchise Owners. The offering is by prospectus only. Occhiogrosso: During the current COVID-19 crisis, what steps have you taken to ensure that Tropical Smoothie Cafe supports the local community? Amid all the pandemic news and stories of how the foodservice business is coping with the crisis, I thought I'd attempt to redirect our attention today, even if only for a short while. By Jonathan Maze on Apr. Your results may differ. From wraps to flatbreads to salads, Mr. Watson continues to solidly position Tropical Smoothie Cafe as a leader in the fast-casual, healthier lifestyle food category. Always number one, what I am focused on, is unit-level economics for our Franchise Owners. I think they can be used throughout the day and utilized in guests diets. We like to call it chopping wood, meaning you dont decide when quitting time is; you simply get the work done. Because 99% of Tropical Smoothie Cafe's system is franchisee-owned and operated, it was my goal to maintain consistency for them and move the company forward in the right direction, with a lot of reverence and respect for the past. It was important to me that we have franchisees themselves share their feedback and align on system initiatives and goals. For the fiscal year 2021, these End-Cap and In-Line Tropical Smoothie Cafe Restaurants typically ranged in size from 1,200 to 1,900 square feet. I and/or my business partner(s) have the following financials, Tropical Smoothie Cafe, LLC That created a kind of blueprint that served as the foundation for me to take the reins and lead the company the way I felt was best. So just one shy of 100. The offering is by prospectus only. Tropical Smoothie Cafe CEO Charles Watson has been with the company for more than 10 years and is passionate about supporting the franchise system's . Were any of the franchisees reluctant to follow the system or embrace a new direction? My job is to serve them. So that would be my thoughts. Complete the form or call 770-821-1928, and a Tropical Smoothie Cafe franchise development leader will reach out to you with more information. 185 Industrial Pkwy, Site H. Branchburg. Richard Key serves as the Chief Operations Officer, responsible for overseeing the operations team and its support and training of the Tropical Smoothie Cafe franchise community. So I think theres a misconception with some brands that, for example a Slurpee, its not at all a Slurpee, its absolutely whole real fruit, ice, water, very basic items. I write about the franchising, restaurant and food services industry. Michael brings 20 years of foundational IT skills and core functions of digital knowledge critical to shaping our journey to reach guests via innovative technologies. For many, many years, its been the Bahama Mama. 1117 Perimeter Center West, Suite W200 The success of our brand is about the talent and drive of our talented executives and Support Center team. Under his leadership, the Tropical Smoothie Cafe system grew from 265 open units to 725 open units. Tropical Smoothie Caf Income Statement Key Insights-Analysis based off Predecessor 2020-Overall, Tropical Smoothie Caf is a profitable business, with a net income of $7.6 million in 2020. Outside of smoothies, whats the top-selling non-smoothie product? We set company-wide strategic imperatives around these issues immediately.". In my experience, making franchisee success and profitability the priority is the key to the longevity of any franchised brand. Jan 2010 - Nov 20155 years 11 months. What are the brands plans for expansion and are you eyeing an international presence? Over the next five years, our goals are to reach 1,500 cafes open across the U.S., with over 18% profitability for our franchisees on average volumes in excess of $1M, all with very high operational satisfaction for our guests. The reality is the Left Coast, the West coast, Oregon, California, and Washington. Other common Tropical Smoothie Cafe email . I love those states, [but] those are not really key states for us at this point, our big bastions out west are Las Vegas and Phoenix. Its a fantastic organization that weve enjoyed immensely being part of. Each year, franchisees complete the Franchise Business Review to essentially grade us here at the Support Center on how we're serving them. Jul. The brands dedication to Inspire Better in all aspects of the business resonated with me from day one. I wont lie, it was a blow to the ego at first, but it taught me what being a role player means and how important every role is to the bigger picture. I may have a trick or two up my sleeve I do get to make some decisions occasionally around here. Our annual tactics are focused around delivering those results.". Glad Tidings: Are Seasonal Franchises A Good Investment? And now is the right time to buy." . CEO Charles Watson, who took the reins in 2019, said Tropical Smoothie's goal was to eclipse 1,000 restaurants by 2021 and 1,500 locations with AUVs of $1 million in the next five years. So were a brand thats going to be close to pushing a 3:1 investment ratio. With extensive experience in the food service industry, Paul comes to Tropical Smoothie Cafe from Popeyes, where he served as the Chief Accounting Officer and spent nearly two decades working in the brands financial and accounting departments. In these roles, Charles was responsible for all development of the Tropical Smoothie Cafe brand. Its getting involved in the local community. "Tropical Smoothie Cafe is a national fast-casual cafe concept inspiring healthier lifestyles with more than 850 locations in 44 states. Charles recently joined his team in celebrating the opening of the 1,000th Tropical Smoothie Cafe location. At the end of the day, we are a restaurant company and how great our food and smoothies are determines [success]. CALIFORNIA DISCLAIMER: THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. While our projected 2020 growth might take a step back due to the coronavirus, I believe our approach to navigating through this will help us emerge quickly once it passes. Pete Ward advises Tropical Smoothie Cafe on all legal and business matters, including franchising, real estate, labor and employment, litigation, intellectual property, licensing, and other commercial matters. Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles aggressive goal to hit 1,500 locations by the end of 2024. Von Kutzleben most recently served as vice president of brand strategy, advertising and menu at Arbys. NJ. TropicalSmoothie.com. I would say Im absolutely not opposed to being in all 50 states. Well, I think the one thing is that smoothies are anytime, theyre not just a breakfast day part. I and/or my business partner(s) have the following financials, Tropical Smoothie Cafe, LLC There are currently 913 franchised locations and 1 company-owned restaurant. SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. The offering is by prospectus only. Successfully taking the reins on an existing franchise company can be a daunting task, but in the case of Charles Watson, he continues, as their franchise website claims, to create waves for a brand that started on the beach. How Much Do You Make Owning A Tropical Smoothie. 770-580-2333 And so thats one of my favorites. The TFC works hand-in-hand with Tropical Smoothie on all facets of the business from operations, IT, marketing, construction, and beyond, and their genuine feedback continues to establish the open communication we strive for, helping us to enhance our business model on an ongoing basis. See where were looking to grow to meet the incredible demand. Mark Montini joined Tropical Smoothie Cafe as Chief Marketing Officer in October 2019. 770-580-2333, Bold Women in the C-Suite: Cheryl Fletcher, Connect with People Who Have More Experience: Interview with Charles Watson, CEO of Tropical Smoothie Cafe, Tropical Smoothie Cafe Celebrates Spring With The Return Of Superfruit Smoothies. A veteran franchise professional, Charles has worked for several hospitality-related companies including Intercontinental Hotels Group and US Franchise Systems. . "Like I said, I was very fortunate to have had already developed relationships with our franchise community prior to becoming CEO. And was one in place already? What was your plan for the first 90 days? We consider ourselves to be an approachable, healthier option for the average American, and our customer loyalty system-wide continues to climb. So we managed to get through that. I may have been, in fact, the person responsible for awarding them a franchise! . So since I like it, and since we love Camp Sunshine, we may see that this fall. The Version table provides details related to the release that this issue/RFE will be addressed. Charles is a graduate of The Hotel School at Cornell University and also holds a Masters of Business Administration from The Terry School of Business at The University of Georgia. Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles aggressive goal to hit 1,500 locations by the end of 2024. We figured a good person to ask might be the CEO of Tropical Smoothie Cafe, Charles Watson. Michael Lapid joined Tropical Smoothie Cafe in October of 2019 to the role of Chief Information and Digital Officer. We must be able to service the guests who want to be on demand.. Tropical Smoothie Cafe on Thursday said it has named Charles Watson its permanent CEO as it works to grow into a $1 billion company within five years. CEO Charles Watson, . We really call Tropical Smoothie Cafe a street corner business. Based on our fiscal year ending 12/26/2021 and includes 768 Restaurants that were open for at least 12 months as of 12/26/2021. The role employees play in setting the customer experience in the restaurant. Watson:"We were in a good place! Watson has more than 10 years of experience with Tropical Smoothie Cafe and led our franchise development efforts since 2010. And by the way, thats one way Tropical Smoothie Cafe has grown so big so fast the food. Tropical Smoothie Caf currently has over 800 locations nationwide. In this role, he is responsible for the brand's strategic vision and overall franchise performance. It is, however, still a hefty financial investment. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. Those interested in becoming a franchisee should have $125,000 in liquid assets and a minimum net worth of $350,000. 2~10() . I may have been the smallest employee there (I had to stand on a tub used for busing tables just to reach the sink) but I had the biggest ambition. Yes, it has a brand name on it, but it is Bill and Sally Smith on the corner and theyre entrepreneurs. Get Verified Emails for 1,980 Tropical Smoothie Cafe Employees. Resolved: Release in which this issue/RFE has been resolved. Communicate deeply. Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles aggressive goal to hit 1,500 locations by the end of 2024. Early in his career, Mark served the franchise industry as a supplier, delivering innovative technology-enabled marketing strategies to help emerging franchise concepts rapidly scale and grow revenue through local-level marketing and sales. final four 2022 euroleague tickets. Thatll come down over time, but were going to open 130 cafes on top of that. As a brand, we strive for excellence in service and creating a culture of hospitality for our business no matter which location you visit, and this year we're prioritizing them even further by enhancing pillars of our hospitality-centric culture and the technology we use to create convenience for our guests in order to reinforce our position as the leader in our segment. Today's post focus' on that topic in an interview with Charles Watson, the CEO of Tropical Smoothie Caf. A Tropical Smoothie Caf is a better-for-you, fast-casual restaurant business offering freshly prepared food and smoothies served in a fun, friendly environment. Previously, Cheryl held a 17-year tenure with Popeyes, during which she served as Vice President of Franchise Development, Vice President of Development Strategic Planning, and Director of Investor Relations and Finance. Find contact details for 700 million professionals. In todays restaurant industry, consumers are always looking for the next trendy item or the next emerging concept. Charles Watson serves as CEO for Tropical Smoothie Cafe. jdoe@tropicalsmoothie.com), which is being used by 23.3% of Tropical Smoothie Cafe work email addresses. I was lucky enough to work with the founders of the business (and still do as they are board members) as well as work under our first CEO, who did an amazing job. Or the Hummus Veggie Wrap? It hopes to keep all its new customers. While we had always involved franchisees, I felt it needed to be formalized and more visible to our franchise system. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. So in cities where you see a lot of brand-awareness and a lot of units, we will have moved into the core center-city demographics, but we typically work outside in. We can make you any smoothie that you like with our whole ingredients and you can mix and match as you see fit. Its not just: We have snacks! We have a full-on robust kitchen thats preparing fresh products. Your results may differ. I lean into that so that our employees can feel good about what they do.. Prior to that, she spent 22 years at BBDO Worldwide, where she was executive vice president and senior director for the global advertising powerhouse, leading campaign strategy and execution for many large national brands. And so the way that they impact the communities where they operate is a really big part. And the digital guest experience is another way for our customers to use us. An offering can only be made by prospectus filed first with the Department of Law of the State of New York. Without our franchisees, committees, and council, I simply could not do this job. I love that. Prior to being named CEO in 2018, Charles served as the chief development officer for Tropical Smoothie Cafe. Absolutely. "When COVID-19 struck the restaurant landscape in mid-March, we closed all dining rooms and shifted our focus to drive-thru, curbside pickup, and delivery where available. cincinnati fence company llc SERVICE. Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles aggressive goal to hit 1,500 locations by the end of 2024. For more information about owning a Tropical Smoothie Cafe franchise, complete our form! Tropical Smoothie Cafe has deals in place . Sure. While our projected 2020 growth might take a step back due to the coronavirus, I believe our approach to navigating through this will help us emerge quickly once it passes.". When our franchisees are successful, the brand is successful. My experience with the brand up to that point was beneficial because I was already very immersed in the operations and processes that had contributed to its success at that time. Show them that we care. The initial investment ranges from $246,500 to $580,500. In this role, Mark leads brand, marketing, product, and digital innovations core functions of delivering the remarkable guest experience that drives Tropical Smoothie Cafes success. Any plans for celebrations and promotions around the quarter-century mark? Then we determined two focus areas, giving back to the community and prioritizing support for our franchisees. Right now we have a BLT quesadilla. Now were really taking the lead from our franchisees and building out DMAs organically from outside them. Watson will lead us through our next phase of strategic growth. My mentality and passion for what I do has remained consistent at every stage of my career, carrying over to when I first started with Tropical Smoothie Cafe in 2010, as the brands first vice president of franchise development. With extensive experience in the food service industry, Paul comes to Tropical Smoothie Cafe from Popeyes, where he served as the Chief Accounting Officer and spent nearly two decades working in the brands financial and accounting departments.

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