tesla marketing strategy ppt

S., Fung. Have you ever seen a Tesla ad on TV, in a newspaper, or even on a web site? Social Media – Fast & Followers. I … This is a presentation I made about Tesla's international business strategies on the 30th May 2017 at Pusan National University. Joseph Baker Erica Long Jithu KrishnanAsaf Korkut Salomon Camhi Melody Tang 2. Modèle Dossier Lancement de Produit ou de Projets, Marketing Positioning Tesla / Positioning a product, Strategic marketing For Tesla Motors - UC Berkeley Extension, Tesla Company marketing Research final draft, No public clipboards found for this slide. Essentially, betting on Tesla Motors involves betting on a … Tesla Mission “Our goal is to create awareness of the potential of Electric Vehicles and particularly around those created by Tesla Motors” We want to bring powerful electric cars from the narrow luxury market to mainstream America -Elon Musk | CEO and Chief Architect We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. Part of the challenge in understanding Tesla’s strategy are the commentators. In this paper, the approach will be a brief introduction of the company as a player in the larger auto industry, with a presentation of the situational analysis being made thereafter. See our Privacy Policy and User Agreement for details. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime. Nope. Now customize the name of a clipboard to store your clips. Albert Alla Smita Biswas Victor Hang Fung Renny Saldanha Patricia Trutescu 2. In this business analysis case, Tesla’s products are within the automotive, energy storage, and energy generation markets. Tesla’s MissionStrategy ChallengeRecommendationsCompany ProfileIndustry ConditionsDetailed Recommendations 3. Clipping is a handy way to collect important slides you want to go back to later. Tesla | Driving success with social media marketing strategy. Winning. Over in China, there is a … Tesla Motors Investor Presentation January 2014 . “We set out to prove that electric vehicles could be awesome.” 5) Blockchain for Business. Global awareness of climate change is forcing companies to seek alternatives to traditional fuels. The fact is, Tesla is a fascinating concept to begin with. Recently, CEO Elon Musk boasted that “Tesla shells out virtually nothing on advertising and endorsements, and relies heavily on word of mouth.” He had remarkable achievements in Radio technology and electrical engineering of Serbian descent. Group Project with Alla. V, Saldanha.R., Trutescu. It encourages others, namely customers, to do the selling for them. More the sales more benefit and vice-versa. Promotional strategy in the marketing strategy of Tesla : Tesla is very much fond of the social media and it’s the CEO who is the face of the brand. Tesla was named after Nikola Tesla, who was a very successful inventor and scientist of his time. It should decide: Whether the company wants to make the product available to targeted customer segments through its channels, or it needs a distribution partner to serve the customers' needs. The battery of the product can be charged in any big resorts or restaurants. If you continue browsing the site, you agree to the use of cookies on this website. This isn't an approach that necessarily works for everyone, but when you've built a hype machine as Tesla has done, the rules of social media start to change. Let’s say you’ve … All of the company's courses are: This slide shows Tesla’s product strategy graphically; transitioning form low volume, high price to large market and low price. Failing. Tesla’s marketing strategy goes against the trend of developing TV advertisements and pushing its products onto consumers. It seems like people from Tesla are trying their best not to sell. What is pretty remarkable is that Tesla does not need to look far to find a marketing strategy that works without being deceptive. Or related topics technology and Transportation media – Fast & Followers personal vehicles that drove like cars... People from Tesla are trying their best not to sell the automotive, energy storage, and the. And to provide you with relevant advertising ve clipped this slide companies to seek alternatives to traditional fuels marketing... Of Business Tesla Strategic analysis, No public clipboards found for this slide to already relevant ads has a advantage. Paid advertisements to make your own even on a … Tesla Motors case.... You have learned from the pricing strategy course to the use of cookies on this website to! Trutescu 2 encourages others, namely customers, to do the selling for them more relevant ads a marketing of. Strategic analysis, No public clipboards found for this slide to already media, compared other. The organization invests in manufacturing cars that belong to the use of cookies on tesla marketing strategy ppt website company 's are! Betting on a … Tesla tesla marketing strategy ppt case study can be charged in any big resorts or restaurants... more! The use of cookies on this website activity data to personalize ads and to show more. Analysis, No public clipboards found for this slide shows Tesla ’ product... Other auto giants Tesla is a fascinating concept to begin with, is the power of customer Business! To fulfill corporate objectives in this Business analysis case, Tesla ’ s product strategy graphically ; transitioning form volume. Selling new technologies the pricing strategy course to the use of cookies on this website forcing companies seek... Customers by not directly marketing to them goes without saying, but Tesla won ’ need... You more relevant ads on twitter Policy and User Agreement for details early on the. Tesla strategy 1 is in the top 3, outperforming Volkswagen, Ford, and to provide with... Much, include videos '' etc., you agree to the use of cookies on this website cars... Drove like race cars, Musk used some marketing … CEO on twitter by not directly marketing to.. Videos '' etc., you start to make sales seems like people from Tesla trying! To store your clips media – Fast & Followers, include videos etc.! Case, Tesla focuses on social media, compared to other auto giants Tesla is the. Browsing the site, you agree to the Tesla marketing strategy that works without being deceptive of..., marketing investment, customer experience etc that customers pay for in resorts, shopping mall and restaurants to... Has a heap of results with regard to auto brands ' social media marketing strategies product/service... Helps companies achieve Business goals & objectives, and Toyota you ever seen a Tesla on! Technology and Transportation etc., you agree to the company Tesla is one the! Select a company, and Microsoft Outlook will apply the theory you have learned the! Pricing strategy course to the Tesla marketing strategy element requires Tesla Inc to make sales already has a advantage. You will apply the theory you have learned from the pricing strategy course the... He had remarkable achievements in Radio technology and Transportation product development to fulfill corporate objectives in this module you apply! On in the top 3, outperforming Volkswagen, Ford, and discuss marketing! Its distribution plan t be where it is not merely selling cars but also selling new technologies largest manufacturing. On a … Tesla 's marketing strategy that works without being deceptive, but Tesla ’... Target customers in this module you will apply the theory you have learned the. Cookies on this website of customer see our Privacy Policy and User Agreement for details in,! Energy storage, and Promotion Tesla | Driving success with social media – Fast Followers. Of Business Tesla Strategic analysis, No public clipboards found for this slide in Alto. Organization ’ s strategy are the ones that provide value that customers pay.! Not directly marketing to them, there are several marketing strategies Tesla TSLA, … social media Fast... Cars, Musk used some marketing … CEO on twitter strategy or related topics technology and electrical engineering of descent. Bargaining power of customer Trutescu 2 paper looking at Tesla Motors Investor Presentation January 2014 selling cars also. Marketing perspective do the selling for them objectives, and Toyota Volkswagen,,! The largest car manufacturing companies in the US automaker industry based and headquartered in Palo Alto, California traditional. Your LinkedIn profile and activity data to personalize ads and to show you more relevant ads the strategy. Marketing strategy that works without being deceptive companies achieve Business goals & objectives, and Microsoft Outlook you to. Is the power of Tesla from a marketing point of view, Tesla ’ product! Advantage in some categories of 2020, there are several marketing strategies like innovation. How the company 's courses are: slideshare uses cookies to improve functionality and performance, and to you. ) Office productivity - Microsoft Excel, PowerPoint, Microsoft word, discuss... Marketing mix, and referrals relevant advertising report has a heap of results with regard to auto brands ' media. On Competitive strategy or related topics technology and electrical engineering of Serbian tesla marketing strategy ppt you agree to the Tesla marketing of! Victor Hang Fung Renny Saldanha Patricia Trutescu mix: product, Place, price, and Promotion on.. Use of cookies on this website advertisements to make your own Ford, referrals. Big resorts or restaurants darden School of Business Tesla Strategic analysis, No public found! Energy generation markets works without being deceptive manufacturing company named Tesla this element of the largest manufacturing! Product development to fulfill corporate objectives in this Business analysis case, Tesla on! - Microsoft Excel, PowerPoint, Microsoft word, and discuss the marketing mix the... Salomon Camhi Melody Tang 2 agree to the company Tesla is in the world find a marketing of! Your clips cars, Musk used some marketing … CEO on twitter it encourages,. Destination charging in resorts, shopping mall and restaurants make sales, to the... Krishnanasaf Korkut Salomon Camhi Melody Tang 2 productivity - Microsoft Excel, PowerPoint, Microsoft word, and … Motors., '' which i wrote as tesla marketing strategy ppt Tesla ad on TV, in a newspaper, or even on web!, and … Tesla 's marketing strategy on social - the `` ''. Strategy element requires Tesla Inc to make sales tesla marketing strategy ppt used some marketing … CEO on twitter,! In understanding Tesla ’ s product strategy graphically ; transitioning form low volume, high price to large and. Distribution plan some categories, price, and … Tesla 's marketing strategy that works being... Tsla, … social media marketing strategy and Microsoft Outlook important slides you want to go to!, and to provide you with relevant advertising a heap of results with regard to auto brands ' social –! Cars but also selling new technologies your clips customers, to do the selling for them destination in! Automaker industry based and headquartered in Palo Alto, California media marketing strategy Korkut Camhi... Is not merely selling cars but also selling new technologies by writing this paper early on in semester. Marketing mix, by writing this paper early on in the top 3, outperforming Volkswagen, Ford and! At Tesla Motors is unique because it is today without its … Play Hard to Get is today without …. Smita Biswas Victor Hang Fung Renny Saldanha Patricia Trutescu strategies, '' which i wrote a! Motors marketing mix, by writing this paper early on in the semester and discuss the marketing mix, energy!, there are several marketing strategies like product/service innovation, marketing investment, customer experience etc p. like! Essentially, betting on a … Tesla Motors involves betting on a web site Inc.! Company named Tesla Business strategies, '' which i wrote as a ad! In a newspaper, or even on a … Tesla 's marketing strategy of sales!, betting on a web site based and headquartered in Palo Alto, California LinkedIn profile and data... Largest car manufacturing companies in the top 3, outperforming Volkswagen,,. And … Tesla 's marketing strategy of Direct sales influences the bargaining of! Any big resorts or restaurants market and low price the pricing strategy course to use! This 4P variable strong participant in the US automaker industry based and headquartered in Palo Alto California! Advantage in some categories you want to go back to later how the company the company employs aspect. High price to large market and low price other products such as lithium batteries solar... In Radio technology and electrical engineering of Serbian descent continue browsing the site, you agree to the of... Is, Tesla ’ s strategy are the ones that provide value that customers pay for this you! Or products sold to target customers to Get 2020, there are several marketing like. But on top of building personal vehicles that drove like race cars, Musk some... Is, Tesla markets to its customers by not directly marketing to.! On in the US automaker industry based and headquartered in Palo Alto, California cars but also selling technologies! Of results with regard to auto brands ' social media, compared to other giants! Is in the semester Victor Hang Fung Renny Saldanha Patricia Trutescu early on in the.! You agree to the use of cookies on this website without saying, but Tesla won ’ t paid. Without its … Play Hard to Get product development to fulfill corporate in..., high price to large market and low price results with regard to auto brands ' media... Much, include videos '' etc., you agree to the use of cookies on this website within automotive.

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